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Activation rate of mobile game ads in China from October 2019 to March 2020

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Source

Release date

April 2020

Region

China

Survey time period

October 2019 to March 2020

Supplementary notes

Activation rate here means the number of mobile game downloads divided by the total number of clicks on mobile game ads.

Citation formats

Monthly activation rate of mobile game ads in China 2019-2020

Published by ÌÇÐÄÆƽâ°æ Research Department, May 4, 2020
According to a report released by the activation rate of mobile game apps in China figured at around **** percent in March 2020. That month, mobile game ads attracted over ** billion clicks.
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