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Share of budgets devoted to in-app vs. mobile web advertising according to marketers in the United States as of June 2019

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Sources

Release date

October 2019

Region

United Kingdom, United States

Survey time period

June 2019

Number of respondents

400 respondents

Age group

18 years and older

Special properties

marketers

Supplementary notes

Original question: What's the split of your mobile ad budget between in-app and mobile web?
75% percent of respondents were from the United States

Citation formats

Share of in-app vs. mobile web advertising budgets U.S. 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 2, 2020
In a June 2019 survey of marketers predominantly from the United States and the UK, it was found that ** percent of responding industry professionals said their mobile ad budgets were equally divided between in-app and mobile web marketing efforts.
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