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Share of mobile gaming app revenues through ads or in-app purchases in 2021, by region

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Source

Release date

March 2022

Region

Worldwide

Survey time period

2021

Special properties

based on apps built with Unity

Supplementary notes

Values may not sum up to 100 percent due to rounding.

Citation formats

Mobile gaming monetization through ads and IAP 2021, by region

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 17, 2022

In 2021, **** percent of gaming app revenues in China were generated through advertising. In-app purchases only accounted for **** percent of mobile gaming revenues in the Chinese market. In contrast, mobile games in Europe generated only percent of revenues through ads and percent of revenues through in-app sales of items.

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