* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Brazil was the country with the highest brand popularity for the French multinational Danone, among a selection of Latin America countries, with ** million Consumer Reach Points (CRP). Mexico ranked second, with ** million CRP. In that year, both Brazil and Mexico were among the countries that reached the highest net sales of Danone's products.
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Kantar Worldpanel. (May 20, 2020). Popularity of the brand Danone in selected countries in Latin America in 2019 (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1030249/popularity-danone-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Danone in selected countries in Latin America in 2019 (in million Consumer Reach Points)." Chart. May 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1030249/popularity-danone-latin-america-consumer-reach-points/
Kantar Worldpanel. (2020). Popularity of the brand Danone in selected countries in Latin America in 2019 (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1030249/popularity-danone-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Danone in Selected Countries in Latin America in 2019 (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2020, /statistics/1030249/popularity-danone-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Danone in selected countries in Latin America in 2019 (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1030249/popularity-danone-latin-america-consumer-reach-points/ (last visited July 23, 2026)
Popularity of the brand Danone in selected countries in Latin America in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: /statistics/1030249/popularity-danone-latin-america-consumer-reach-points/
