In 2023, the leading brand of supermarket brands of oral care products (excluding toothpaste) in the United Kingdom was Tesco with ** users. The brand Sainsbury's was ranked in second place with around ** users, followed by Asda.
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Kantar. (June 1, 2025). Supermarket brands of oral care products (excluding toothpaste) in the United Kingdom in 2023, by number of users (in 1,000s) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/308008/leading-supermarket-brands-of-oral-care-products-excluding-toothpaste-in-the-uk/
Kantar. "Supermarket brands of oral care products (excluding toothpaste) in the United Kingdom in 2023, by number of users (in 1,000s)." Chart. June 1, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/308008/leading-supermarket-brands-of-oral-care-products-excluding-toothpaste-in-the-uk/
Kantar. (2025). Supermarket brands of oral care products (excluding toothpaste) in the United Kingdom in 2023, by number of users (in 1,000s). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/308008/leading-supermarket-brands-of-oral-care-products-excluding-toothpaste-in-the-uk/
Kantar. "Supermarket Brands of Oral Care Products (excluding Toothpaste) in The United Kingdom in 2023, by Number of Users (in 1,000s)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jun 2025, /statistics/308008/leading-supermarket-brands-of-oral-care-products-excluding-toothpaste-in-the-uk/
Kantar, Supermarket brands of oral care products (excluding toothpaste) in the United Kingdom in 2023, by number of users (in 1,000s) ÌÇÐÄÆÆ½â°æ, /statistics/308008/leading-supermarket-brands-of-oral-care-products-excluding-toothpaste-in-the-uk/ (last visited August 04, 2026)
Supermarket brands of oral care products (excluding toothpaste) in the United Kingdom in 2023, by number of users (in 1,000s) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/308008/leading-supermarket-brands-of-oral-care-products-excluding-toothpaste-in-the-uk/