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Number of people using oral care products (excluding toothpaste) in the United Kingdom in 2023, by product type (in millions)

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Source

In cooperation with
Release date

June 2025

Region

United Kingdom (Great Britain)

Survey time period

2023

Number of respondents

24,167 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Citation formats

People using oral care products (excluding toothpaste) in the United Kingdom

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 13, 2025
In 2023, Mouthwash was the most popular variety of oral care products (excluding toothpaste) in the United Kingdom, with an estimated *** users. Contrastingly, Whitening Kit/Care was the least preferred product type, with ** users.

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