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Average annual household expenditure on toothpaste in Japan from 2015 to 2024 (in Japanese yen)

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Sources

Release date

August 2025

Region

Japan

Survey time period

2015 to 2024

Supplementary notes

Data prior to 2017 come from previous reports. 
100 Japanese yen equal 0.66 U.S. dollars or 0.58 euros as of August 2025.

Citation formats

Toothpaste household expenditure in Japan 2015-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 12, 2025

In 2023, Japanese households spent Japanese yen on average on toothpaste per year, representing the fourth year in which expenditure exceeded  yen. In the same year, toothbrush spending amounted to around yen, accounting for a smaller share of oral care-related products.

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