Including social networks, messengers, and websites with announcements.
The survey combined an online survey of approximately 3,000 questionnaires, 50% river sampling and 50% panel, with 247 online questionnaires of professional e-commerce sellers and 45 detailed telephone interviews with professional sellers.
Citation formats
Share of B2C sellers in Russia 2017-2018, by sales channel
While ** percent of online business-to-consumer sellers in Russia used their own website as a sales channel, only a slightly lower share of companies employed social networks between July 2017 and June 2018. Other popular marketplaces were websites for announcements and messengers, each used by approximately ** percent of surveyed businesses.
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Sostav. (October 3, 2019). Share of business-to-consumer (B2C) e-commerce sellers using online social platforms in Russia from July 2017 to June 2018, by sales channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1061634/b2c-sellers-share-by-channel-russia/
Sostav. "Share of business-to-consumer (B2C) e-commerce sellers using online social platforms in Russia from July 2017 to June 2018, by sales channel." Chart. October 3, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1061634/b2c-sellers-share-by-channel-russia/
Sostav. (2019). Share of business-to-consumer (B2C) e-commerce sellers using online social platforms in Russia from July 2017 to June 2018, by sales channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1061634/b2c-sellers-share-by-channel-russia/
Sostav. "Share of Business-to-consumer (B2c) E-commerce Sellers Using Online Social Platforms in Russia from July 2017 to June 2018, by Sales Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Oct 2019, /statistics/1061634/b2c-sellers-share-by-channel-russia/
Sostav, Share of business-to-consumer (B2C) e-commerce sellers using online social platforms in Russia from July 2017 to June 2018, by sales channel ÌÇÐÄÆƽâ°æ, /statistics/1061634/b2c-sellers-share-by-channel-russia/ (last visited July 26, 2026)
Share of business-to-consumer (B2C) e-commerce sellers using online social platforms in Russia from July 2017 to June 2018, by sales channel [Graph], Sostav, October 3, 2019. [Online]. Available: /statistics/1061634/b2c-sellers-share-by-channel-russia/
