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Share of audio advertising spend allocated to programmatic audio advertising in Europe* in 2019

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Sources

Release date

July 2019

Region

Europe

Survey time period

May 2019

Method of interview

Online survey

Supplementary notes

*499 European-based traditional radio planners, digital planners, brands and agencies, publishers and media owners. Respondents came from buy-side 72% (agencies/advertisers) and sell-side 28% (publishers/media owners) and had both pan-European and global remits.

Citation formats

Share of spend on programmatic audio advertising in Europe in 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 28, 2019
In Europe in 2019, ** percent of respondents who spent on audio advertising allocated a proportion of their total spend on programmatic audio advertising. Over ** percent spent less than a quarter of their audio advertising spend on programmatic audio advertising.
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Topics

Audio advertising in the U.S.Online radio in the United StatesDigital advertising formats in the U.S.Radio industry in EuropeProgrammatic advertising in the United States
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