Internet companies in China spent around ** percent of their total KOL investments on the WeChat KOL campaigns, slightly higher than fast moving consumer goods brands between the first quarter of 2018 and 2019. WeChat is the most popular app in China with over * monthly active users in 2018. Its unique e-commerce design has become ideal for the brands to boost sales.
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WalktheChat. (August 4, 2019). Share of amount spent by brands on WeChat key opinion leader (KOL) campaigns in China from 1st quarter 2018 to 1st quarter 2019, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1045268/china-industry-spending-wechat-key-opinion-leader-campaigns/
WalktheChat. "Share of amount spent by brands on WeChat key opinion leader (KOL) campaigns in China from 1st quarter 2018 to 1st quarter 2019, by industry." Chart. August 4, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1045268/china-industry-spending-wechat-key-opinion-leader-campaigns/
WalktheChat. (2019). Share of amount spent by brands on WeChat key opinion leader (KOL) campaigns in China from 1st quarter 2018 to 1st quarter 2019, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1045268/china-industry-spending-wechat-key-opinion-leader-campaigns/
WalktheChat. "Share of Amount Spent by Brands on Wechat Key Opinion Leader (Kol) Campaigns in China from 1st Quarter 2018 to 1st Quarter 2019, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Aug 2019, /statistics/1045268/china-industry-spending-wechat-key-opinion-leader-campaigns/
WalktheChat, Share of amount spent by brands on WeChat key opinion leader (KOL) campaigns in China from 1st quarter 2018 to 1st quarter 2019, by industry ÌÇÐÄÆƽâ°æ, /statistics/1045268/china-industry-spending-wechat-key-opinion-leader-campaigns/ (last visited July 27, 2026)
Share of amount spent by brands on WeChat key opinion leader (KOL) campaigns in China from 1st quarter 2018 to 1st quarter 2019, by industry [Graph], WalktheChat, August 4, 2019. [Online]. Available: /statistics/1045268/china-industry-spending-wechat-key-opinion-leader-campaigns/
