Refers to television, radio, press, banner, out of home (OOH), and outstream (OLV) advertising. The category excluded performance-based advertising.
Including value-added tax.
Figures have been rounded.
In 2018, PepsiCo ranked first in the list of the companies with the highest spending on display advertising. PepsiCo's display advertising expenditure amounted to almost ** Russian rubles. The second leading display advertiser in the country was Nestle, a company of the Unilever Group, which spent approximately *** billion Russian rubles on TV, banner, radio, out-of-home, and outstream (OLV) advertising.
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Adindex. (April 17, 2019). Leading display advertisers in Russia in 2018, based on advertising spending (in billion Russian rubles) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1025846/leading-display-advertisers-in-russia/
Adindex. "Leading display advertisers in Russia in 2018, based on advertising spending (in billion Russian rubles)." Chart. April 17, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1025846/leading-display-advertisers-in-russia/
Adindex. (2019). Leading display advertisers in Russia in 2018, based on advertising spending (in billion Russian rubles). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1025846/leading-display-advertisers-in-russia/
Adindex. "Leading Display Advertisers in Russia in 2018, Based on Advertising Spending (in Billion Russian Rubles)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Apr 2019, /statistics/1025846/leading-display-advertisers-in-russia/
Adindex, Leading display advertisers in Russia in 2018, based on advertising spending (in billion Russian rubles) ÌÇÐÄÆƽâ°æ, /statistics/1025846/leading-display-advertisers-in-russia/ (last visited July 31, 2026)
Leading display advertisers in Russia in 2018, based on advertising spending (in billion Russian rubles) [Graph], Adindex, April 17, 2019. [Online]. Available: /statistics/1025846/leading-display-advertisers-in-russia/
