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Main obstacles for online purchases in Vietnam in 2022

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Release date

July 2023

Region

Vietnam

Survey time period

2022

Number of respondents

5,951 respondents

Age group

18 years and older

Special properties

among online users

Method of interview

Online survey

Citation formats

Main obstacles for purchasing online in Vietnam 2022

Published by
F. Watty,
Jul 25, 2023

As surveyed in 2022, ** percent of respondents in Vietnam stated that the lack of quality of goods compared to the advertised products was an obstacle to shopping online. Unclear or higher prices compared to in-store shopping channels and data security were also among the leading obstacles to online purchases, according to approximately ** percent of Vietnamese respondents.

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