The chart is not accessible to screen readers. Please switch to the table view to access the data.
Advertisement
Advertisement
Estimated number of individuals exposed to OOH advertising in Italy in 2017 (in millions)
Italy: estimated audience of OOH advertising 2017, by category
This graph shows the estimated number of individuals exposed to OOH advertising in Italy in 2017. According to the data, the estimated number of individuals reached by the out of home advertising is ** million people. Among them, **** million people commute or travel at least **** times a day.
Log in or register to access precise data.
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 99 users
Talk to sales for pricing
- Free + Premium Statistics
- Reports
- Market ÌÇÐÄÆƽâ°æ
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic OOH ad revenue in Denmark 2022-2023
- Premium Statistic Share of digital in OOH ad spending in Italy 2016-2025
- Premium Statistic Outdoor advertising expenditure in the European Union (EU 28) 2009-2018
- Premium Statistic Traditional OOH ad revenue in the Netherlands 2023-2024
- Premium Statistic Gross expenditure for out-of-home (OOH) advertising in Austria 2011-2024
- Premium Statistic Change in outdoor advertising revenue in the U.S. 2014-2027
- Premium Statistic OOH advertising spending in Sweden 2009-2024
- Premium Statistic Out-of-home media reach in Ireland 2023
- Premium Statistic Outdoor advertising expenditure in Kazakhstan 2017-Q3 2024
- Premium Statistic Outdoor advertising spending in Finland 2014-2024
About the region
10
- Premium Statistic Actions taken as a reaction to OOH ads in Italy in 2021
- Premium Statistic OOH ad spending in Italy 2016-2025, by platform
- Premium Statistic Out-of-home coffee consumption in Italy 2021, by time of the day
- Premium Statistic Italy: type of beer consumed in the on-premise 2024
- Premium Statistic Finance ad spend on outdoor in Italy 2019-2021
- Premium Statistic Automotive ad spend on outdoor in Italy 2019-2021
- Premium Statistic Industry, agriculture & property ad spend on outdoor in Italy 2019-2021
- Premium Statistic Healthcare ad spend on outdoor in Italy 2019-2021
- Premium Statistic Cosmetics & personal care ad spend on outdoor in Italy 2019-2021
- Premium Statistic Media & publishing ad spend on outdoor in Italy 2019-2021
Selected statistics
10
- Premium Statistic YoY change in overall OOH and DOOH advertising revenue in the U.S. Q1 2022-Q4 2024
- Premium Statistic Change in OOH ad spend of the top four highest-spending categories in the U.S. 2025
- Premium Statistic OOH ad spend in Belgium 2017-2030
- Premium Statistic Outdoor advertising expenditure in the Netherlands 2023-2024
- Premium Statistic Traditional out-of-home (OOH) advertising revenue in France 2019-2024
- Premium Statistic Out-of-home (OOH) advertising revenue in France 2019-2024
- Premium Statistic OOH ad spend in Mexico 2017-2024
- Premium Statistic Out-of-home (OOH) advertising revenue in the U.S. 2008-2025
- Premium Statistic Leading out-of-home (OOH) advertising categories in the U.S. 2025, by OOH ad spending
- Premium Statistic OOH ad spend in Colombia 2017-2030
Other regions
10
- Premium Statistic Number of CCO's displays at airports in the U.S. & the Caribbean 2023-2025 by type
- Premium Statistic OOH ad revenues worldwide 2024-2025
- Premium Statistic JCDecaux SE's programmatic digital out-of-home (prDOOH) ad revenue 2021-2025
- Premium Statistic Digital out-of-home (DOOH) revenue as a share of JCDecaux SE's revenue 2012-2025
- Premium Statistic Digital' share in Lamar's billboard ad net revenue in the U.S. & Canada 2017-2025
- Premium Statistic DOOH's share in Ströer's out-of-home (OOH) media segment revenue 2020-2025
- Premium Statistic Ströer SE & Co. KGaA's digital out-of-home (DOOH) advertising revenue 2020-2025
- Premium Statistic Number of digital billboard displays operated by Outfront Media 2017-2024, by country
- Premium Statistic Digital displays' share in Clear Channel Outdoor's revenue in the U.S. 2020-2025
- Premium Statistic Lamar Advertising's revenue in the U.S. and Canada 2021-2025, by display ad type
Related statistics
10
- Premium Statistic Ströer SE & Co. KGaA's net profit/loss 2010-2024
- Premium Statistic Ströer SE & Co. KGaA's revenue 2024, by product group
- Premium Statistic Programmatic DOOH ad's share in JCDecaux SE's digital revenue 2022-2025
- Premium Statistic Net revenue generated by Lamar Advertising Company Q1 2007-Q4 2025
- Premium Statistic Ströer SE & Co. KGaA's revenue 2025, by segment
- Premium Statistic Distribution of Lamar Advertising Company's billboard revenue 2025, by category
- Premium Statistic JCDecaux SE's digital out-of-home (DOOH) ad revenue 2019-2025
- Premium Statistic Number of displays operated by Lamar Advertising in the U.S. & Canada 2025, by type
- Premium Statistic Number of displays operated by Clear Channel Outdoor in the U.S. 2022-2025, by type
- Premium Statistic Ströer SE & Co. KGaA's revenue 2006-2025
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 99 users
Talk to sales for pricing
- Free + Premium Statistics
- Reports
- Market ÌÇÐÄÆƽâ°æ
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
engage.it. (April 19, 2018). Estimated number of individuals exposed to OOH advertising in Italy in 2017 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/548091/estimated-audience-of-ooh-advertising-in-italy/
engage.it. "Estimated number of individuals exposed to OOH advertising in Italy in 2017 (in millions)." Chart. April 19, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/548091/estimated-audience-of-ooh-advertising-in-italy/
engage.it. (2018). Estimated number of individuals exposed to OOH advertising in Italy in 2017 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/548091/estimated-audience-of-ooh-advertising-in-italy/
engage.it. "Estimated Number of Individuals Exposed to Ooh Advertising in Italy in 2017 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Apr 2018, /statistics/548091/estimated-audience-of-ooh-advertising-in-italy/
engage.it, Estimated number of individuals exposed to OOH advertising in Italy in 2017 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/548091/estimated-audience-of-ooh-advertising-in-italy/ (last visited August 02, 2026)
Estimated number of individuals exposed to OOH advertising in Italy in 2017 (in millions) [Graph], engage.it, April 19, 2018. [Online]. Available: /statistics/548091/estimated-audience-of-ooh-advertising-in-italy/
Advertisement