This statistic illustrates the customer reaction towards direct email marketing from banks and financial services in Italy in 2017. According to data provided by , the share of emails that were opened by users was ** percent, while only one percent clicked on them.
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MailUp. (March 1, 2018). Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/886244/customer-reaction-to-banking-and-finance-direct-email-marketing-italy/
MailUp. "Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type." Chart. March 1, 2018. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/886244/customer-reaction-to-banking-and-finance-direct-email-marketing-italy/
MailUp. (2018). Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/886244/customer-reaction-to-banking-and-finance-direct-email-marketing-italy/
MailUp. "Customer Reaction to Direct Email Marketing from Banks and Finance Services in Italy in 2017, by Type." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Mar 2018, /statistics/886244/customer-reaction-to-banking-and-finance-direct-email-marketing-italy/
MailUp, Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type ÌÇÐÄÆÆ½â°æ, /statistics/886244/customer-reaction-to-banking-and-finance-direct-email-marketing-italy/ (last visited August 04, 2026)
Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type [Graph], MailUp, March 1, 2018. [Online]. Available: /statistics/886244/customer-reaction-to-banking-and-finance-direct-email-marketing-italy/