In Italy, generalist TV channels are expected to loose revenues from advertising. The share of revenues from advertising on generalist channels would go from ** percent in 2018 to ** percent in 2020. The same forecast projected the opposite trend for thematic channels. Their share of advertising revenues is forecasted to reach ** percent as of 2020.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ITMedia Consulting. (December 13, 2018). Breakdown of TV revenues from advertising in Italy from 2018 to 2020, by type of channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1060761/breakdown-of-advertising-tv-revenues-in-italy/
ITMedia Consulting. "Breakdown of TV revenues from advertising in Italy from 2018 to 2020, by type of channel." Chart. December 13, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1060761/breakdown-of-advertising-tv-revenues-in-italy/
ITMedia Consulting. (2018). Breakdown of TV revenues from advertising in Italy from 2018 to 2020, by type of channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1060761/breakdown-of-advertising-tv-revenues-in-italy/
ITMedia Consulting. "Breakdown of Tv Revenues from Advertising in Italy from 2018 to 2020, by Type of Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Dec 2018, /statistics/1060761/breakdown-of-advertising-tv-revenues-in-italy/
ITMedia Consulting, Breakdown of TV revenues from advertising in Italy from 2018 to 2020, by type of channel ÌÇÐÄÆƽâ°æ, /statistics/1060761/breakdown-of-advertising-tv-revenues-in-italy/ (last visited August 02, 2026)
Breakdown of TV revenues from advertising in Italy from 2018 to 2020, by type of channel [Graph], ITMedia Consulting, December 13, 2018. [Online]. Available: /statistics/1060761/breakdown-of-advertising-tv-revenues-in-italy/
