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Sources of inspiration for new products in the UK as of September 2025

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Source

Number of respondents

6,177 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you usually discover new interesting products?"

If you need more information, you can have a look at the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Sources of inspiration for new products in the UK 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 25, 2025
**** and * are the top two answers among UK consumers in our survey on the subject of "Sources of inspiration for new products".
The survey was conducted online among 6,177 respondents in the UK, in 2025.
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Overview

8

Audience

6

Effectiveness

5

Consumer insights

7

Sector & occasion-specific data

6

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