The leader by search advertising spending growth in the Central and Eastern European (CEE) region was Serbia, with a rise of **** percent in 2024 compared to the previous year. Ukraine followed with **** percent. On average, search ad spend increased by **** percent across Europe in 2024.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB Europe. (May 21, 2025). Year-over-year change in search advertising spending in Central and Eastern Europe (CEE) in 2024, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1123879/cee-paid-for-search-ad-spend-growth/
IAB Europe. "Year-over-year change in search advertising spending in Central and Eastern Europe (CEE) in 2024, by country." Chart. May 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1123879/cee-paid-for-search-ad-spend-growth/
IAB Europe. (2025). Year-over-year change in search advertising spending in Central and Eastern Europe (CEE) in 2024, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1123879/cee-paid-for-search-ad-spend-growth/
IAB Europe. "Year-over-year Change in Search Advertising Spending in Central and Eastern Europe (Cee) in 2024, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 May 2025, /statistics/1123879/cee-paid-for-search-ad-spend-growth/
IAB Europe, Year-over-year change in search advertising spending in Central and Eastern Europe (CEE) in 2024, by country ÌÇÐÄÆƽâ°æ, /statistics/1123879/cee-paid-for-search-ad-spend-growth/ (last visited July 20, 2026)
Year-over-year change in search advertising spending in Central and Eastern Europe (CEE) in 2024, by country [Graph], IAB Europe, May 21, 2025. [Online]. Available: /statistics/1123879/cee-paid-for-search-ad-spend-growth/
