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Advertising expenditure in Russia was projected to reach around *** trillion Russian rubles in 2025, setting a record and representing an increase of roughly ** percent compared to the previous year, when spending was estimated at about **** trillion rubles. 

What is the largest ad segment in Russia?

Internet advertising had the largest budget in Russia compared to other media, followed by TV and out-of-home (OOH) ads. The online segment marked a steady increase over the past decade. In 2009, it accounted for less than ** percent of the total ad expenditure in the country. Digital advertising was predicted to a further expansion in Russia.

Performance of Russian advertising industry

In recent years, the Russian advertising market has rebounded and was forecast to grow by about ** percent in 2025, but at a slower rate than in the previous year. After the decline seen in 2022 amid the economic effects of the Russian invasion of Ukraine. Press advertising was the only medium expected to record a decrease in expenditure, of around percent, while e-commerce was identified as the fastest growing channel in 2025.