Poland: leading advertisers in traditional media 2024

Leading advertisers in traditional media in Poland from 1st half 2023 to 1st half 2024, by expenditure (in million zloty)

Leading advertisers in traditional media in Poland 2023-2024, by spending

Last update:

Oct 11, 2024

Author:

��ƽ�� Research Department

Region:

Poland

Survey time period:

From 01/01/2023 to 30/06/2024

Pharmaceutical company Alfofarm Farmacja Polska was by far the leading advertiser within traditional media in Poland. In the first half of 2024, the company spent 1.2 billion zloty on advertising. This was an increase of almost one percent compared to the previous year. Terg followed, with advertising spending of 676 million zloty.

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Leading advertisers in traditional media in Poland from 1st half 2023 to 1st half 2024, by expenditure (in million zloty)

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