E-commerce in Portugal - statistics & facts
Overshadowed by neighboring heavyweights Spain, France, and the UK, the e-commerce industry in Portugal is often overlooked. Besides golden beaches and extensive vineyards, the country is home to a little over three million digital buyers who are responsible for more than 5.4 billion U.S. dollars in retail e-commerce revenue, according to 2024 estimates. The advertising revenue generated by digital retail media in the country in 2023 was among the lowest in Europe, unable to rival its closest counterparts. Yet, the Portuguese e-commerce market is set to grow steadily in the next few years.
