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Fashion e-commerce in Sweden

Statistics report on fashion e-commerce in Sweden

This report presents statistics and facts on fashion e-commerce in Sweden. It begins with an overview of the market, including revenue figures. Following that, the report delves into the leading online fashion stores, such as Zalando and H&M. Additionally, the report includes data on online traffic and concludes with consumer demographic insights.

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Table of contents

Overview

5
  • Premium Forecast Revenue in the fashion e-commerce market in Sweden 2017-2030
  • Premium Forecast Online fashion market revenue in Sweden 2017-2029, by segment
  • Premium Statistic Quartley YoY revenue change of fashion e-commerce in Sweden 2021-2023
  • Premium Forecast Mobile vs. desktop split of online fashion purchases in Sweden 2024
  • Premium Statistic Average purchase amount of fashion e-commerce in Sweden 2021-2023

Category benchmarks

6
  • Premium Statistic E-commerce revenue in Sweden 2025, by product category
  • Premium Statistic Most purchased products online in Sweden 2024
  • Premium Statistic YoY change in e-commerce revenue in Sweden 2023-2024, by category
  • Premium Statistic Cross-border purchases in Sweden 2025, by category
  • Premium Forecast Most returned online purchases by category in Sweden 2025
  • Premium Statistic Average purchase amount of second-hand online shopping in Sweden 2023

Leading players

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  • Premium Statistic Fashion: top 10 online stores in Sweden in 2025, by net sales
  • Premium Forecast Top fashion e-commerce marketplaces in Sweden 2023, by gross merchandise value
  • Premium Statistic Zalando.se e-commerce net sales 2014-2025
  • Premium Statistic Net revenue of boozt.com and booztlet.com in Sweden 2022-2024
  • Premium Forecast GMV of Tradera from 2017 to 2023
  • Premium Statistic shein.se: E-commerce net sales 2018-2026

Online traffic

6
  • Premium Statistic Leading fashion and apparel websites in Sweden 2023, based on visit share
  • Premium Statistic Most popular fashion websites in Sweden 2026, by website traffic
  • Premium Statistic Bounce rate of the most visited fashion websites in Sweden 2026
  • Premium Statistic Pages per visits of the most popular fashion websites in Sweden 2026
  • Premium Statistic Most downloaded fashion and beauty apps in Sweden 2024
  • Premium Statistic Most searched fashion products on Google in Sweden 2023, by search volume

Shoppers

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  • Premium Statistic Share of monthly online fashion shoppers in Sweden 2023-2024
  • Premium Statistic Individuals who ordered fashion online in Sweden 2021-2024
  • Premium Statistic Online vs. offline fashion shopping in Sweden in 2024
  • Basic Statistic Individuals who ordered clothes online in Sweden 2023, by age and gender
  • Premium Statistic Share of online fashion shoppers in Sweden 2023, by region
  • Premium Statistic Share of online fashion shoppers in Sweden 2023, by occupation
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