The sample was measured and stratified to produce estimates that are representative of the population.
Data regarding the previous 12 months can be found .
Estimates were obtained from a sample of 8,547 households with at least one person aged 16 to 74 years and an equal number of persons in that age range. The last survey data collection took place between May 16, 2024 and August 25, 2024.
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Share of e-commerce users in Portugal 2010-2024, by period
In 2024, the percentage of e-commerce users in Portugal was the highest ever. The share of the population aged 16 to 74 years that had made an online purchase in the previous three months in the same year was ** percent. When asked about the previous 12 months, the share of e-commerce users was ** percent in the same period.
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Statistics Portugal. (November 21, 2024). Percentage of e-commerce users in Portugal from 2010 to 2024, by time period [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1262957/e-commerce-penetration-portugal/
Statistics Portugal. "Percentage of e-commerce users in Portugal from 2010 to 2024, by time period." Chart. November 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1262957/e-commerce-penetration-portugal/
Statistics Portugal. (2024). Percentage of e-commerce users in Portugal from 2010 to 2024, by time period. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1262957/e-commerce-penetration-portugal/
Statistics Portugal. "Percentage of E-commerce Users in Portugal from 2010 to 2024, by Time Period." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2024, /statistics/1262957/e-commerce-penetration-portugal/
Statistics Portugal, Percentage of e-commerce users in Portugal from 2010 to 2024, by time period ÌÇÐÄÆƽâ°æ, /statistics/1262957/e-commerce-penetration-portugal/ (last visited July 21, 2026)
Percentage of e-commerce users in Portugal from 2010 to 2024, by time period [Graph], Statistics Portugal, November 21, 2024. [Online]. Available: /statistics/1262957/e-commerce-penetration-portugal/
