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Second-hand e-commerce in the United States

Statistics report on second-hand e-commerce in the United States

This report presents insights and statistics on the second-hand e-commerce market in the United States. It provides an overview of the industry and also contains statistics on leading players and the online traffic and app downloads of their platforms. The report also features chapters on consumption and brand awareness of U.S. consumers.

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Table of contents

Overview

5
  • Premium Statistic Online resale GMV in the U.S. 2019-2029
  • Premium Statistic United States fashion online resale platform sales 2022-2026
  • Premium Statistic Gen Z who bought and sold a pre-owned item online worldwide 2023, by country
  • Premium Forecast Opinions on second-hand apparel online shops in the U.S. 2025
  • Premium Statistic Most popular websites for second-hand shopping in the U.S. 2022

Leading players

8
  • Premium Statistic Top brands and retailers in the U.S. by number of online resale shops 2024
  • Premium Statistic Brands with online resale programs in the U.S. 2024
  • Premium Statistic eBay: annual net revenue in the United States 2013-2022
  • Premium Statistic ACSI - eBay customer satisfaction in the U.S. 2000-2025
  • Premium Statistic Distribution of Depop's marketplace GMV 2025, by top countries
  • Premium Statistic U.S. states with the largest mobile audience on OfferUp 2023
  • Premium Statistic U.S. cities with the largest mobile audience on Poshmark 2023
  • Premium Statistic The RealReal: number of active buyers 2019-2023

Consumption

5
  • Premium Statistic Share of consumers buying secondhand online in the U.S. 2023, by generation
  • Premium Statistic Share of online second-hand clothing shoppers in the U.S. 2020-2023
  • Premium Statistic Share of used clothing shoppers in the U.S. 2023, by income
  • Premium Statistic Share of online second-hand clothing shoppers in the U.S. 2023, by income
  • Premium Statistic Share of online second-hand clothing shoppers in the U.S. 2023, by H&M favorability

Online traffic & app downloads

4
  • Premium Statistic eBay app: monthly downloads in the U.S. 2017-2025, by device
  • Premium Statistic Poshmark app monthly downloads U.S. 2017-2026, by device
  • Premium Statistic Depop app downloads per month in the U.S. 2021-2025
  • Premium Statistic Share of web traffic to craigslist.com in North America in January 2024

Brand awareness

7
  • Basic Statistic Most well-known second-hand apparel online shops in the United States 2025
  • Premium Forecast Popularity of second-hand apparel online shops in the U.S. 2025, by brand
  • Premium Forecast Loyalty to second-hand apparel online shops in the U.S. 2023, by brand
  • Premium Forecast Buzz around second-hand apparel online shops in the U.S. 2023, by brand
  • Premium Forecast Use of second-hand apparel online shops in the U.S. 2023, by brand
  • Premium Forecast depop brand profile in the United States 2023
  • Premium Forecast Poshmark brand profile in the United States 2024
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