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Leading physical products bought online in Portugal in 2025, by share of e-commerce users

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Source

Release date

November 2025

Region

Portugal

Survey time period

2025

Number of respondents

8,547 households surveyed*

Age group

16-74 years

Special properties

Respondents who purchased online in the previous three months; only physical products

Supplementary notes

* The sample was measured and stratified to produce estimates that are representative of the population.

Citation formats

Main e-commerce product categories in Portugal 2025

Published by
Yihan Ma,
Jul 10, 2026

E-commerce users in Portugal mainly bought clothing, meals, and cosmetics online in 2025. More than of every ten survey respondents said they had bought apparel, footwear, or fashion accessories on the internet in the previous three months. Only *** percent of Portuguese online shoppers purchased movies or series in physical format on the internet in the same period.

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Statistics on " E-commerce in Portugal "

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Other statistics that may interest you E-commerce in Portugal

Regional landscape

5

Main e-retailers

5

User demographics

5

Market overview

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Segments

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Online selling

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Shopping behavior

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Topics

E-commerce in PortugalBeauty and personal care e-commerce worldwideBeauty and personal care e-commerce in EuropeFashion e-commerce in the United StatesSustainable e-commerce in France
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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