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E-commerce in Portugal

Statistics report on e-commerce in Portugal

This report presents insights and statistics on e-commerce in Portugal. It provides key figures on the online retail sales market, including industry revenues and number of online shoppers. The report also comprises data on the leading online retailers, user demographics, and consumer behavior.

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Table of contents

Regional landscape

5
  • Premium Statistic E-commerce revenue share of companies in Europe 2025, by country
  • Basic Statistic Share of SMEs that make B2B & B2G e-commerce sales via a website in the EU 2014-2025
  • Basic Statistic Share of SMEs selling B2B & B2G on a website in the EU 2023, by country
  • Premium Statistic Cross-border e-commerce from China in Europe 2025, by country
  • Premium Statistic Leading digital retail media markets in Europe 2023

Market overview

7
  • Basic Forecast Revenue of the e-commerce industry in Portugal 2017-2030
  • Premium Forecast Revenue per user of e-commerce in Portugal 2017-2030
  • Premium Statistic Distribution of online shops in Portugal 2025, by sector
  • Premium Forecast Number of users of e-commerce in Portugal 2017-2030
  • Premium Statistic Share of e-commerce users in Portugal 2010-2024, by period
  • Premium Forecast Penetration rate of e-commerce in Portugal 2017-2030
  • Premium Statistic Share of shoppers making domestic and cross-border purchases in Portugal 2023

Segments

5
  • Premium Forecast Portugal retail e-commerce revenue 2021-2029, by product category
  • Basic Statistic E-commerce users in Portugal 2020-2024, by product category
  • Premium Statistic Main e-commerce product categories in Portugal 2025
  • Premium Statistic Digital products most bought online in Portugal 2024
  • Premium Statistic Services most bought online in Portugal 2024

Online selling

5
  • Premium Statistic Share of individuals using the internet to sell goods or services in Portugal 2025
  • Basic Statistic Enterprises that make online sales in Portugal 2015-2025
  • Basic Statistic Enterprises that make B2C e-commerce sales via a website in Portugal 2013-2024
  • Basic Statistic Share of enterprises that make B2B/B2G e-commerce sales via a website 2013-2024
  • Basic Statistic Portugal: e-commerce share in enterprises' revenue 2015-2025

Main e-retailers

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  • Premium Statistic Top online stores in Portugal in 2025
  • Premium Statistic Leading online stores in fashion in Portugal 2025, by net sales
  • Basic Statistic Leading online electronics stores in Portugal in 2025, by net sales
  • Basic Statistic Furniture & homeware: top 5 online stores in Portugal 2025, by net sales
  • Basic Forecast Food: top 5 online stores in Portugal in 2024, by net sales

User demographics

5
  • Premium Statistic Share of e-commerce users in Portugal 2024, by region
  • Premium Statistic Share of e-commerce users in Portugal 2024, by gender
  • Premium Statistic Share of e-commerce users in Portugal 2024, by age
  • Premium Statistic Share of e-commerce users in Portugal 2024, by education level
  • Premium Statistic Share of e-commerce users in Portugal 2024, by job status

Shopping behavior

7
  • Premium Forecast Sources of information about products in Portugal 2024
  • Premium Forecast Attitudes towards online shopping in Portugal 2024
  • Premium Statistic Reasons behind online purchases in Portugal 2024
  • Premium Statistic Online search before offline purchase in Portugal 2024, by category
  • Premium Statistic Preferred methods of payment for online purchases in Portugal 2024
  • Premium Statistic E-commerce user distribution in Portugal 2023, by number of orders
  • Premium Statistic E-commerce delivery locations in Portugal 2024
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