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E-commerce in Hungary

Statistics report on e-commerce in Hungary

The report provides information on e-commerce in Hungary. It gives a general overview of the market and presents online shopping trends and habits. Furthermore, it includes information on online stores, delivery methods and preferences, as well as online shopping habits.

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Table of contents

Market overview

7
  • Premium Forecast E-commerce revenue in Hungary 2019-2029, by segment
  • Basic Statistic Online share of total retail trade revenue in Hungary 2013-2024
  • Premium Forecast Number of users of e-commerce in Hungary 2017-2030
  • Premium Forecast Recommerce users in Hungary 2019-2030, by segment
  • Premium Statistic Online purchases from other countries in Hungary 2020-2023
  • Premium Statistic Number of online orders in Hungary 2025, by type
  • Premium Forecast E-commerce sales channel share in Hungary 2018-2028, by device

Webshops

9
  • Basic Statistic Share of companies selling online in Hungary 2011-2025
  • Premium Statistic Enterprises enabling online ordering, reservation or booking in Hungary 2010-2024
  • Premium Statistic Share of e-commerce in SMEs' revenue in Hungary 2017-2023
  • Premium Statistic Mail order and online retail stores revenue in Hungary 2010-2024
  • Premium Statistic Distribution of online shops in Hungary 2025, by sector
  • Premium Statistic Estimated monthly sales of online shops in Hungary 2025, by sector
  • Premium Statistic Leading e-commerce shops in Hungary in 2025, by net revenue
  • Premium Statistic Temu's Hungarian customer base 2023-2025
  • Premium Statistic Subscription e-commerce at Hungarian webshops 2024

Digital payments

3
  • Premium Statistic Most popular payment methods in Hungarian webshops 2024
  • Premium Statistic Share of e-commerce transactions in Hungary 2015-2024, by payment time
  • Premium Statistic Distribution of domestic e-commerce payments in Hungary 2018-2024, by type

Delivery methods and preferences

5
  • Premium Statistic Share of online shops by available delivery methods in Hungary 2024
  • Premium Statistic Domestic online order distribution by delivery or pick-up method in Hungary 2023
  • Premium Statistic Share of online shops in contract with shipping companies in Hungary 2024
  • Premium Statistic Number of parcel lockers in Hungary 2022-2023, by provider
  • Premium Statistic Distribution of parcel lockers in Hungary 2024, by provider

Online shopping behavior

9
  • Premium Statistic Online shopping rate in Hungary 2010-2024
  • Premium Statistic Share of Hungarians shopping online 2023, by age group
  • Premium Statistic Share of Hungarians making online purchases 2021-2023, by product category
  • Premium Statistic Online purchasing nationally and cross-border in Hungary 2023
  • Premium Statistic Hungarians' frequency of purchasing from domestic webshops 2024
  • Premium Statistic Frequency of online grocery shopping in Hungary 2024
  • Premium Statistic Most common shopping queries entered into Google in Hungary 2024
  • Premium Statistic Openness to e-commerce product subscriptions in Hungary 2025
  • Premium Statistic Most popular free shopping apps in Hungary 2024, by number of downloads
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