In 2024, half of the B2B e-commerce companies collected and analysed data in the Nordics, a survey revealed. However, around ** percent of B2B e-commerce companies taking part in the survey did not make active use of user data.
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Litium. (April 17, 2024). Share of B2B e-commerce companies using data for business activities in the Nordics in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1248173/data-use-among-b2b-e-commerce-companies-nordics/
Litium. "Share of B2B e-commerce companies using data for business activities in the Nordics in 2024." Chart. April 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1248173/data-use-among-b2b-e-commerce-companies-nordics/
Litium. (2024). Share of B2B e-commerce companies using data for business activities in the Nordics in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1248173/data-use-among-b2b-e-commerce-companies-nordics/
Litium. "Share of B2b E-commerce Companies Using Data for Business Activities in The Nordics in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Apr 2024, /statistics/1248173/data-use-among-b2b-e-commerce-companies-nordics/
Litium, Share of B2B e-commerce companies using data for business activities in the Nordics in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1248173/data-use-among-b2b-e-commerce-companies-nordics/ (last visited July 20, 2026)
Share of B2B e-commerce companies using data for business activities in the Nordics in 2024 [Graph], Litium, April 17, 2024. [Online]. Available: /statistics/1248173/data-use-among-b2b-e-commerce-companies-nordics/
