Wildberries & Ozon active sellers Russia 2024| ��ƽ��

Number of active sellers on Wildberries and Ozon in Russia from October 2023 to May 2024 (in 1,000s)

Characteristic	Number of active sellers in thousands
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Release date

December 2024

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Region

Russia

Survey time period

October 2023 to May 2024

Supplementary notes

Active sellers are sellers who had at least one product on sale on the marketplace at the time of data collection.

Research methodology: collection of open data from the pages of sellers and products of Wildberries and Ozon; comparison of two data arrays.

Citation formats

The two leading online marketplaces in Russia, Wildberries and Ozon, were together estimated to have ** active sellers, or those who had at least one product on sales, as of May 2024. The seller count saw an increase over the observed period.

Wildberries and Ozon, Russia's e-commerce giants

Not only do the two platforms dominate the country's online marketplace landscape, but they account for a significant portion of the entire e-commerce market. Moreover, their logistics services account for over ** percent of the e-commerce deliveries in Russia. The companies' success is known far beyond the country's borders, as Wildberries and Ozon rank among the most-visited online marketplaces worldwide.

Sellers on other marketplaces worldwide

The rise in active sellers on Wildberries and Ozon aligns with trends observed in other global marketplaces. For instance, Etsy, a handmade, vintage, and supplies platform, saw its seller base expand from *** million to * million between 2022 and 2023, indicating a widespread trend of merchants embracing online selling opportunities. To compare, Depop, a C2C fashion e-commerce marketplace, recorded an increase of 100,000 active sellers over the same period.