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SME e-commerce

Statistics report on e-commerce of small and medium-sized enterprises (SMEs)

This report contains the most important figures on the usage of e-commerce among small and medium-sized enterprises (SMEs). It compiles the latest information on the digitalization of SMEs worldwide, focusing on e-commerce sales adoption in the United States and Europe. The report also shows data on the most used platforms among online sellers globally.

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Table of contents

Overview

7
  • Premium Forecast Number of small and medium-sized enterprises in the United States 2000-2050
  • Premium Forecast Number of small and medium-sized enterprises in the United Kingdom 2000-2050
  • Premium Forecast Number of small and medium-sized enterprises in Germany 2000-2050
  • Premium Statistic Share of SMEs that have a website worldwide 2022, by country
  • Premium Statistic Share of businesses receiving e-commerce orders worldwide 2024, by country
  • Premium Statistic Share of SMEs making e‑commerce sales worldwide 2023, by country
  • Premium Forecast Preference for local and small traders' own e-commerce websites 2023

United States

8
  • Premium Statistic U.S. SME e-commerce sales growth forecast for 2024
  • Premium Statistic U.S. SME e-commerce opportunities 2024
  • Premium Statistic Sustainable logistics priorities among SMEs in the U.S. 2023
  • Premium Statistic Customers paying for sustainable shipping according to SMEs in the U.S. 2023
  • Premium Statistic Marketing concerns of SMBs in the U.S. 2023
  • Premium Statistic Social media usage by SMBs to advertise products and services in the U.S. 2024
  • Premium Statistic Top features of SME websites in the U.S. 2024
  • Premium Forecast D2C e-commerce websites preference in the U.S. 2023, by generation

European Union

6
  • Premium Statistic Value added by SMEs in the European Union in 2024, by sector
  • Basic Statistic Share of SMEs that have a website in the European Union 2012-2023
  • Basic Statistic Share of SMEs that make e-commerce sales in the EU 2014-2024
  • Basic Statistic Share of SMEs selling through e-commerce in the EU 2024, by country
  • Basic Statistic Share of SMEs that make B2B & B2G e-commerce sales via a website in the EU 2014-2024
  • Basic Statistic Share of SMEs selling B2B & B2G on a website in the EU 2023, by country

Platforms

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  • Premium Statistic Profit margin of SMB sellers using Amazon platform as of 2024
  • Premium Statistic Main Amazon product categories for small and medium-sized business (SMB) sellers 2023
  • Basic Statistic eBay: sellers with the most feedback worldwide 2025
  • Premium Statistic Etsy: number of active sellers 2015-2025
  • Premium Statistic Etsy: sellers with highest sales volume worldwide 2024
  • Premium Statistic Number of active sellers on Wildberries and Ozon in Russia 2024
  • Basic Statistic SME in the EU market using TikTok for marketing 2023, by size
  • Premium Statistic Global SMBs cloud technology use 2024
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