Key insights
- E-commerce market value 2030 in high tariffs scenario
- tr USD

Detailed statistics
Revenue of the e-commerce market in the United States by tariff scenario 2030
- E-commerce market value 2030 in modest tariffs scenario
- tr USD

Detailed statistics
Revenue of the e-commerce market in the United States by tariff scenario 2030
- U.S. consumers wanting a tariff increase
- %

Detailed statistics
Consumer views on trade tariffs and e-commerce in select countries 2025
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Current statistics on this topic
Recommended statistics
U.S. tariff overview
6
- Revenue of the e-commerce market in the United States by tariff scenario 2030
- Average actual tariff rate on all imports to the U.S. 2015-2026
- Tariff deals negotiated with the U.S. by select countries in 2025
- Global impact of U.S. tariffs on long-term real GDP January 2026, by country
- Goods categories with the highest tariff risks in the U.S. 2025
- U.S. approval of Trump's tariffs 2025, by political party
U.S. tariff overview
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Revenue of the e-commerce market in the United States by tariff scenario 2030

Revenue of the e-commerce market in the United States by tariff scenario 2030
E-commerce market value in the United States from 2017 to 2030, by tariff scenario
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Average actual tariff rate on all imports to the U.S. 2015-2026

Average actual tariff rate on all imports to the U.S. 2015-2026
Average effective tariff rate on all imports in the United States from 2015 to 2025, with estimates for 2026
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Tariff deals negotiated with the U.S. by select countries in 2025

Tariff deals negotiated with the U.S. by select countries in 2025
Tariff deals negotiated with the Trump administration's as of the first of August 2025
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Global impact of U.S. tariffs on long-term real GDP January 2026, by country

Global impact of U.S. tariffs on long-term real GDP January 2026, by country
Global change in long-run real GDP from U.S. trade tariffs through January 19, 2026, by country
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Goods categories with the highest tariff risks in the U.S. 2025

Goods categories with the highest tariff risks in the U.S. 2025
Categories with the highest tariff risks in the United States in 2025, as an index
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U.S. approval of Trump's tariffs 2025, by political party

U.S. approval of Trump's tariffs 2025, by political party
Share of adults who approve or disapprove of recent tariffs announced by Trump in the United States in July 2025, by political party
Impact on U.S. sellers
5
- Impact of trade tariffs on Amazon first-party vendors in the U.S. 2025
- Response to U.S. trade tariffs in D2C e-commerce 2025
- Impact of tariffs on increasing product costs of D2C e-commerce brands 2025
- Leading cross-border markets for U.S. e-commerce brands 2025
- Top concerns fulfilling locally in a foreign country among U.S. online merchants 2025
Impact on U.S. sellers
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Impact of trade tariffs on Amazon first-party vendors in the U.S. 2025

Impact of trade tariffs on Amazon first-party vendors in the U.S. 2025
Impact of trade tariffs on Amazon first-party vendors in the United States in 2025
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Response to U.S. trade tariffs in D2C e-commerce 2025

Response to U.S. trade tariffs in D2C e-commerce 2025
Measures North American D2C e-commerce brands will implement due to U.S. trade tariffs as of April 2025
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Impact of tariffs on increasing product costs of D2C e-commerce brands 2025

Impact of tariffs on increasing product costs of D2C e-commerce brands 2025
Share of D2C e-commerce brands having to increase landed product costs due to tariffs in North America as of April 2025
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Leading cross-border markets for U.S. e-commerce brands 2025

Leading cross-border markets for U.S. e-commerce brands 2025
Leading cross-border markets for U.S. e-commerce brands in 2025
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Top concerns fulfilling locally in a foreign country among U.S. online merchants 2025

Top concerns fulfilling locally in a foreign country among U.S. online merchants 2025
Leading concerns with local order fulfillment in a foreign country among U.S. e-commerce companies in 2025
Cross-border players
6
- Most popular online shops in the U.S. 2025
- Leading Chinese online marketplaces in the U.S. 2024
- Most purchased items on Chinese marketplaces in the U.S. 2024
- Average effective tariff rate in the United States 2025
- Monthly active users of Shein and Temu apps in the U.S. 2024-2025
- Temu and Shein's de minimis shipment share in the U.S. 2023
Cross-border players
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Most popular online shops in the U.S. 2025

Most popular online shops in the U.S. 2025
Most popular online shops in the U.S. as of September 2025
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Leading Chinese online marketplaces in the U.S. 2024

Leading Chinese online marketplaces in the U.S. 2024
Share of consumers shopping on Chinese marketplaces in the United States in 2024
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Most purchased items on Chinese marketplaces in the U.S. 2024

Most purchased items on Chinese marketplaces in the U.S. 2024
Leading purchased items in Chinese marketplaces in the United States in 2024
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Average effective tariff rate in the United States 2025

Average effective tariff rate in the United States 2025
Average effective tariff rates on fashion imports vs other imports in the United States in 2025
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Monthly active users of Shein and Temu apps in the U.S. 2024-2025

Monthly active users of Shein and Temu apps in the U.S. 2024-2025
Monthly active users (MAUs) of Shein and Temu mobile apps in the United States from May 2024 to May 2025, by week (in millions)
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Temu and Shein's de minimis shipment share in the U.S. 2023

Temu and Shein's de minimis shipment share in the U.S. 2023
Daily share of Temu and Shein's de minimis shipments to the United States as of June 2023
Consumer behavior
8
- Consumer sentiment towards tariffs in the United States 2025
- Consumer views on trade tariffs and e-commerce in select countries 2025
- U.S. plans to make purchases because of expected price increases due to tariffs 2025
- Share of European consumers who expect to change their spending due to tariffs 2025
- Share of consumers delaying their purchases due to higher prices in the U.S. 2025
- Products people are likely to stock up on due to tariffs in the U.S. 2025
- Price increases people are prepared to accept due to tariffs in the U.S. 2025
- Tariffs impact on Amazon Prime Days spending in the U.S. 2025
Consumer behavior
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Consumer sentiment towards tariffs in the United States 2025

Consumer sentiment towards tariffs in the United States 2025
Consumer sentiment towards tariffs in the United States in 2025
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Consumer views on trade tariffs and e-commerce in select countries 2025

Consumer views on trade tariffs and e-commerce in select countries 2025
Consumer attitudes and behaviors in relation to trade tariffs and online shopping in June 2025, in selected countries
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U.S. plans to make purchases because of expected price increases due to tariffs 2025

U.S. plans to make purchases because of expected price increases due to tariffs 2025
Share of Americans who are planning to make purchases because they expect prices increases as a result of recent tariffs imposed on imported goods in the United States in July 2025
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Share of European consumers who expect to change their spending due to tariffs 2025

Share of European consumers who expect to change their spending due to tariffs 2025
Share of consumers who expect to change their spending habits as a result of U.S. tariffs in selected European countries in 2025
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Share of consumers delaying their purchases due to higher prices in the U.S. 2025

Share of consumers delaying their purchases due to higher prices in the U.S. 2025
Share of consumers delaying their purchases due to higher prices in the United States in 2025
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Products people are likely to stock up on due to tariffs in the U.S. 2025

Products people are likely to stock up on due to tariffs in the U.S. 2025
Products people are likely to stock up on due to tariffs in the United States in May 2025
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Price increases people are prepared to accept due to tariffs in the U.S. 2025

Price increases people are prepared to accept due to tariffs in the U.S. 2025
How much more consumers would be willing to spend as a result of tariffs in the United States in May 2025
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Tariffs impact on Amazon Prime Days spending in the U.S. 2025

Tariffs impact on Amazon Prime Days spending in the U.S. 2025
Potential impact of higher tariffs on consumer spending during Amazon Prime Days in the United States as of May 2025
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