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E-commerce in the United States

Statistics report on e-commerce in the United States

This report presents statistics and insights on the e-commerce market in the United States. It provides an overview of the market and features the most relevant data on leading online retailers. The report also dives into digital shopping behavior and device usage.

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Table of contents

Overview

7
  • Basic Statistic Revenue of the e-commerce industry in the United States 2017-2030
  • Premium Statistic Retail e-commerce sales in the U.S. 2000-2025
  • Premium Statistic Quarterly U.S. e-commerce retail sales 09-26
  • Premium Statistic U.S. retail e-commerce sales CAGR 2017-2028, by product category
  • Basic Statistic E-commerce share of total retail sales in the U.S. 2000-2025
  • Premium Statistic Quarterly e-commerce share in total U.S. retail sales 2010-2026
  • Premium Forecast Revenue per user of e-commerce in the United States 2017-2030

Segments

6
  • Basic Statistic Digitally native and established brands D2C e-commerce sales in the U.S. 2020-2025
  • Premium Statistic Share of U.S. B2B sales via e-commerce 2024-2028
  • Premium Statistic M-commerce retail sales in the U.S. 2019-2029
  • Premium Statistic Social commerce revenue in the U.S. 2018-2029
  • Premium Statistic Recommerce market value 2020-2030
  • Premium Forecast Revenue share of the cross-border e-commerce market in the U.S. 2017-2025

Leading players

7
  • Premium Forecast Most popular online shops in the U.S. 2025
  • Premium Forecast Top online stores in the U.S. 2025, by e-commerce net sales
  • Premium Statistic Leading online marketplaces in the U.S. 2025, by GMV
  • Basic Statistic Top food & beverages online stores in the U.S. in 2025, by GMV
  • Premium Forecast Top fashion online stores in the U.S. in 2025
  • Premium Statistic Top consumer electronics online stores in the U.S. 2025
  • Premium Statistic Highest valued e-commerce startup companies in the U.S. 2026

Online shoppers

6
  • Premium Statistic Number of users of e-commerce in the United States 2017-2030
  • Premium Statistic Penetration rate of e-commerce in the United States 2017-2030
  • Premium Forecast Most popular categories for online purchases in the U.S. 2025
  • Premium Forecast Most returned online purchases by category in the U.S. 2025
  • Premium Forecast Attitudes towards online shopping in the U.S. 2025
  • Premium Statistic ACSI - U.S. customer satisfaction with online retail as of 2026

Device usage

5
  • Premium Statistic Online retail website visits and orders in the U.S. 2026, by device
  • Premium Statistic Online retail website visits growth in the U.S. 2026, by device
  • Premium Statistic Online retail order growth in the U.S. 2026, by device
  • Premium Statistic Cart abandonment rate in the United States 2026
  • Basic Statistic E-commerce conversion rate on holiday shopping days in the U.S. 2024, by device

Online traffic & mobile apps

8
  • Premium Statistic Leading groceries websites in the U.S. 2025, based on visit share
  • Premium Statistic Leading fashion websites in the U.S. 2025, by share of voice
  • Premium Statistic Top beauty websites in the U.S. 2025, by share of voice
  • Premium Statistic Leading websites in the homeware sector in the U.S. 2025, by share of voice
  • Premium Statistic Most downloaded shopping apps in the U.S. 2025
  • Premium Statistic Most downloaded marketplace apps in the U.S. 2024
  • Premium Statistic Most downloaded food delivery apps U.S. 2024
  • Premium Statistic Most downloaded fashion & beauty apps U.S. 2025
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