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A survey conducted among online shoppers in the United States in 2024 shows what are the most purchased item's category by them. Over ** percent buy clothes for adults from Shein, followed by roughly ** percent who choose to buy household items from Temu. Shoes, accessories, and beauty products take up almost ** percent when combined.

Rapid rise of new players

The success of Chinese e-commerce platforms in the U.S. is exemplified by Temu's meteoric rise. Launched in 2022, Temu quickly became the most downloaded shopping app in the country, peaking at **** million downloads in June 2023. This rapid growth has positioned Temu as a formidable competitor to established giants like Amazon. By March 2023, Temu had amassed approximately **** million registered users, showcasing its swift adoption by American consumers. 

Shifting dynamics in user engagement

While Chinese platforms have gained traction, recent data indicates a decline in monthly active users. As of May 2025, Shein and Temu reported *** and **** million monthly active users respectively in the United States, marking a substantial decrease from previous years. Temu, in particular, experienced a significant drop from its peak of **** million monthly active users in May 2024. This shift suggests a changing landscape in the e-commerce sector, with American consumers potentially reevaluating their shopping habits.