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Fashion e-commerce in the United States

Statistics report on fashion e-commerce in the United States

This report presents insights and statistics on the fashion e-commerce market in the United States. It provides an overview of the overall market value and also contains statistics on consumer behavior as well as leading brands and apps.

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Table of contents

Overview

5
  • Premium Statistic U.S. fashion and accessories e-retail revenue 2017-2030
  • Premium Statistic Revenue growth of the fashion e-commerce industry in the U.S. 2020-2029
  • Premium Forecast U.S. fashion and accessories e-retail share 2017-2027
  • Premium Statistic Global online shopper per visit spend 2026, by category
  • Basic Statistic E-commerce sales of U.S. electronic shopping and mail-order houses 2022

Leading players

7
  • Premium Forecast Top fashion online stores in the U.S. in 2025
  • Premium Statistic Leading online fashion marketplaces in the U.S. 2025, by GMV
  • Premium Statistic Most popular clothing and footwear brands in the U.S. Q3 2025
  • Premium Statistic Leading fashion websites in the U.S. 2025, by share of voice
  • Premium Statistic Most used channels for fashion purchases made online in the U.S. in 2024
  • Basic Statistic Leading fashion e-commerce companies worldwide 2023, by market cap
  • Premium Statistic CAGR of leading fashion e-commerce companies worldwide 2021-2023

Consumption

13
  • Premium Statistic Share of fashion purchases made online in the U.S. in 2024
  • Premium Statistic Frequency of fashion purchases made online in the U.S. in 2024
  • Premium Statistic Inspiration sources for online shoppers' fashion purchases in the U.S. in 2024
  • Premium Statistic Inspiration for digital shoppers' fashion purchases in the U.S. in 2024, by age
  • Premium Statistic How digital shoppers are inspired by fashion trends in the U.S. in 2024, by age
  • Premium Statistic E-commerce purchasing factors for U.S. Gen Z and millennial fashion shoppers 2024
  • Premium Statistic Most valued website features for online fashion shopping in the U.S. in 2024
  • Premium Statistic Most valued website features for online fashion shopping in the U.S. in 2024, by age
  • Premium Statistic Social media influence on online fashion purchases in the U.S. in 2024
  • Premium Statistic Social media influence on online fashion purchases in the U.S. in 2024, by age group
  • Premium Statistic Preferred promotions on online fashion orders in the U.S. in 2024
  • Premium Statistic Frequency of promotions on online fashion orders in the U.S. in 2024
  • Premium Statistic Customer service interactions leading to online fashion purchases in the U.S. in 2024

Apps

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  • Premium Statistic Most downloaded fashion & beauty apps U.S. 2025
  • Premium Statistic Shein app monthly downloads U.S. 2017-2026, by device
  • Premium Statistic Poshmark app monthly downloads U.S. 2017-2026, by device
  • Premium Statistic Depop app monthly downloads U.S. 2020-2026, by device
  • Premium Statistic H&M app: monthly downloads U.S. 2017-2026, by device
  • Premium Statistic Zara app: monthly downloads U.S. 2017-2026, by device
  • Premium Statistic Old Navy app downloads per month U.S. 2021-2026
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