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Import tariffs impact on U.S. e-commerce

Statistics report on how import tariffs impact e-commerce in the United States

This report outlines how recent changes to import tariffs in the United States are impacting the e-commerce market. The report opens with a chapter on the most recent tariffs and their overall impact on the United States, after which American online merchants and foreign e-commerce players are discussed in relation to import tariffs. Finally, the consumer perspective is discussed through various recent survey statistics.

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Table of contents

U.S. tariff overview

6
  • Premium Statistic Revenue of the e-commerce market in the United States by tariff scenario 2030
  • Premium Statistic Average actual tariff rate on all imports to the U.S. 2015-2026
  • Premium Statistic Tariff deals negotiated with the U.S. by select countries in 2025
  • Premium Statistic Global impact of U.S. tariffs on long-term real GDP January 2026, by country
  • Premium Statistic Goods categories with the highest tariff risks in the U.S. 2025
  • Premium Statistic U.S. approval of Trump's tariffs 2025, by political party

Impact on U.S. sellers

5
  • Premium Statistic Impact of trade tariffs on Amazon first-party vendors in the U.S. 2025
  • Premium Statistic Response to U.S. trade tariffs in D2C e-commerce 2025
  • Premium Statistic Impact of tariffs on increasing product costs of D2C e-commerce brands 2025
  • Premium Statistic Leading cross-border markets for U.S. e-commerce brands 2025
  • Premium Statistic Top concerns fulfilling locally in a foreign country among U.S. online merchants 2025

Cross-border players

6
  • Premium Forecast Most popular online shops in the U.S. 2025
  • Premium Statistic Leading Chinese online marketplaces in the U.S. 2024
  • Premium Statistic Most purchased items on Chinese marketplaces in the U.S. 2024
  • Premium Statistic Average effective tariff rate in the United States 2025
  • Premium Statistic Monthly active users of Shein and Temu apps in the U.S. 2024-2025
  • Premium Statistic Temu and Shein's de minimis shipment share in the U.S. 2023

Consumer behavior

8
  • Premium Statistic Consumer sentiment towards tariffs in the United States 2025
  • Premium Statistic Consumer views on trade tariffs and e-commerce in select countries 2025
  • Basic Statistic U.S. plans to make purchases because of expected price increases due to tariffs 2025
  • Premium Statistic Share of European consumers who expect to change their spending due to tariffs 2025
  • Premium Statistic Share of consumers delaying their purchases due to higher prices in the U.S. 2025
  • Premium Statistic Products people are likely to stock up on due to tariffs in the U.S. 2025
  • Premium Statistic Price increases people are prepared to accept due to tariffs in the U.S. 2025
  • Premium Statistic Tariffs impact on Amazon Prime Days spending in the U.S. 2025
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