Alibaba's cross-border markets - statistics & facts
Alibaba.com is the business-to-business (B2B) marketplace operated by Alibaba Group. When the founder Jack Ma launched the B2B platform in 1999, his strategy was to connect Chinese companies with international B2B buyers. Twenty years later, Alibaba opened the B2B site to sellers from the United States and Europe willing to sell their products in domestic and foreign markets or export them to China, where the share of e-commerce trade imports is on the rise.
