Sample representative of the country's population.
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
*Number of total survey respondents. For this question, a subsample of internet users that bought online was considered. The exact number of respondents for this question was not specified by the source.
Multiple answers were possible.
Citation formats
Reasons to shop in online marketplaces in Spain 2023
Better prices was the main reason for Spanish consumers to shop in online marketplaces rather than elsewhere, according to a 2023 survey. Convenience and variety of products and brands ranked second and third, respectively. online shoppers mentioned the access to reviews and other useful information as a reason to buy on online marketplaces in Spain.
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Observatorio Nacional de TecnologÃa y Sociedad (Spain). (November 1, 2024). Main reasons why consumers buy in online marketplaces in Spain in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1236771/reasons-shop-online-marketplaces-consumers-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain). "Main reasons why consumers buy in online marketplaces in Spain in 2023." Chart. November 1, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1236771/reasons-shop-online-marketplaces-consumers-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain). (2024). Main reasons why consumers buy in online marketplaces in Spain in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1236771/reasons-shop-online-marketplaces-consumers-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain). "Main Reasons Why Consumers Buy in Online Marketplaces in Spain in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Nov 2024, /statistics/1236771/reasons-shop-online-marketplaces-consumers-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain), Main reasons why consumers buy in online marketplaces in Spain in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1236771/reasons-shop-online-marketplaces-consumers-spain/ (last visited August 03, 2026)
Main reasons why consumers buy in online marketplaces in Spain in 2023 [Graph], Observatorio Nacional de TecnologÃa y Sociedad (Spain), November 1, 2024. [Online]. Available: /statistics/1236771/reasons-shop-online-marketplaces-consumers-spain/