Greenwashing in e-commerce - statistics & facts
In recent years, growing attention to environmental issues around the world has pressured brands across the retail sector to display credentials, initiatives, and services that prove an effort towards . This has led to the inadvertent phenomenon of greenwashing, a deceptive marketing practice where a brand鈥檚 sustainable activities are embellished or fabricated entirely. Along with brick-and-mortar retail, greenwashing also remains a prevalent practice within e-commerce.
