Survey participants were asked to respond to the following statement presented by the source; "Greenwashing is a ____ compared with five years ago ".
The following details regarding survey methodology were added by the source; "The decision-makers who were surveyed work for asset management firms, wealth management firms, private banks, insurers, pension funds, family offices, foundations, endowment funds and sovereign wealth funds. Their job titles include vice president or director of investments, chief investment officer, head of ESG/sustainable investments, portfolio manager and other investment decision-maker. Their institutions’ assets under management (AUM) range from less than 1 billion U.S. dollars to 50 billion U.S. dollars or more."
The total may deviate from 100 percent due to rounding.Â
Citation formats
Institutional investors' sentiment around greenwashing as an issue worldwide 2024
As of 2024, the vast majority of global institutional investors had a negative sentiment towards the issue of greenwashing. Many survey respondents noted the issue had increased, with ** percent stating this was a "somewhat greater problem" or a "much greater problem". Roughly **** percent of those surveyed felt greenwashing was "somewhat or much less" of a problem.
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EY. (December 6, 2024). Degree institutional investors perceive greenwashing has increased in the last five years worldwide in 2024
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1558386/institutional-investors-sentiment-around-greenwashing-as-an-issue-worldwide/
EY. "Degree institutional investors perceive greenwashing has increased in the last five years worldwide in 2024
." Chart. December 6, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1558386/institutional-investors-sentiment-around-greenwashing-as-an-issue-worldwide/
EY. (2024). Degree institutional investors perceive greenwashing has increased in the last five years worldwide in 2024
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1558386/institutional-investors-sentiment-around-greenwashing-as-an-issue-worldwide/
EY. "Degree Institutional Investors Perceive Greenwashing Has Increased in The Last Five Years Worldwide in 2024
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Dec 2024, /statistics/1558386/institutional-investors-sentiment-around-greenwashing-as-an-issue-worldwide/
EY, Degree institutional investors perceive greenwashing has increased in the last five years worldwide in 2024
ÌÇÐÄÆƽâ°æ, /statistics/1558386/institutional-investors-sentiment-around-greenwashing-as-an-issue-worldwide/ (last visited August 03, 2026)
Degree institutional investors perceive greenwashing has increased in the last five years worldwide in 2024
[Graph], EY, December 6, 2024. [Online]. Available: /statistics/1558386/institutional-investors-sentiment-around-greenwashing-as-an-issue-worldwide/
