ÌÇÐÄÆƽâ°æ

In March 2026, Amazon's site for Mexico (amazon.com.mx) registered an average of * million visits, making it the most popular e-commerce platform among consumers in the North American country. Its main competitor, Mercado Libre, followed with nearly million monthly visits. 

Mexico’s blooming e-commerce market

Over the last few years, online buying and selling have gained considerable ground in Mexico, so much so that the country has positioned itself as the second largest e-commerce market in Latin America. With a rapidly increasing online buying population, it was forecast that around ** million Mexicans would be shopping on the internet in 2025, a figure that would grow by approximately ** percent by 2027.

El Buen Fin: a catalyst for e-commerce growth

The annual El Buen Fin shopping event has played a crucial role in driving e-commerce adoption in Mexico. In 2024, online sales during this event reached a record-breaking ** billion Mexican pesos, highlighting the increasing consumer confidence in digital transactions. Smartphones have become the preferred device for online purchases, with ** percent of El Buen Fin shoppers using them to make their purchases. This shift towards mobile commerce is reshaping the retail landscape and forcing businesses to adapt their strategies.