China: fresh food e-commerce GMV 2025| ��ƽ��

Gross merchandise volume of fresh food e-commerce in China from 2015 to 2025 (in billion yuan)

Characteristic	GMV in billion yuan
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Release date

June 2026

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Region

China

Survey time period

2015 to 2025

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of June 2026).��

Figures for earlier years have been taken from previous publications.

Citation formats

In 2025, the gross merchandise volume (GMV) of China's fresh food e-commerce market amounted to over billion yuan. This indicated a **** percent increase from about * billion yuan in the previous year. The market has experienced high-speed growth in the past decade, becoming a significant part of the overall food market.��

Diversified market

China’s fresh food e-commerce market has evolved dramatically over the years, developing into various business models, such as online-to-offline (O2O) model, front warehouse model, community group buying model, subscription box model and integrated store-warehouse model. Across the country, there are tens of thousands of companies engaged in fresh food e-commerce business. Competition in the market is fierce, with Freshippo, JD Daojia, and Dingdong Maicai standing out as the key market players.��

Office workers as the largest consumer group

In 2024, the total number of fresh food e-commerce platform users in China amounted to more than ****. According to a survey conducted in 2024 among fresh food online buyers, over **** of the respondents were between 25 and 40 years old. Moreover, most of them tended to buy fresh food online on a regular basis. Price and discounts were among the most influential factors for selecting fresh food e-commerce platforms, while quality was one of the greatest concerns for purchasing fresh food online.