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In 2026, retail e-commerce sales in Latin America were estimated at approximately *** billion U.S. dollars, nearly double the value in 2020. According to forecasts, this figure is expected to rise to about * billion dollars by 2030.

Major markets in the region

Based on estimates from the ÌÇÐÄÆƽâ°æ Digital Market Outlook, Brazil and Mexico would together account for about ** percent of the e-commerce market in Latin America in 2020. In fact, forecasts for that same year indicated that retail e-commerce would represent approximately*** percent of Mexico's total retail sales and *** percent of Brazil’s.

COVID-19's boost to e-commerce

The unexpected outbreak of the new coronavirus SARS-CoV-2 quickly impacted online commerce in Latin America. Confined to their homes, many consumers found in the web a safe way to make purchases and payments. While e-commerce revenues rose across the region, Peru stood out with an unprecedented *** percent growth. It was foreseen that after such a boost, online sales in the Andean country would reach *** billion U.S. dollars by the end of 2021.