Key insights
- E-commerce users in France
- m

Detailed statistics
Number of users of e-commerce in France 2017-2030
- Beauty and personal care e-commerce users in France
- m

Detailed statistics
Users in the beauty, health, personal & household care segment in France 2017-2030
- Consumer electronics e-commerce users in France
- m

Detailed statistics
Electronics & Media e-commerce user in France 2021-2029
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Current statistics on this topic
Recommended statistics
Overview
5
- Average monthly visitors to leading e-commerce sites and apps France 2024
- Share of online purchases by age group in France 2015-2024
- Share of frequent online shoppers in France 2010-2024, by age group
- Share of online shoppers in France 2010-2024, by study level
- Share of online shoppers in France 2010-2024, by gender
Overview
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Average monthly visitors to leading e-commerce sites and apps France 2024

Average monthly visitors to leading e-commerce sites and apps France 2024
Average number of unique monthly visitors to leading e-commerce websites and apps in France in the fourth quarter of 2024 (in millions)
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Share of online purchases by age group in France 2015-2024

Share of online purchases by age group in France 2015-2024
Share of people purchasing online in the last twelve months in France from 2015 to 2024, by age group
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Share of frequent online shoppers in France 2010-2024, by age group

Share of frequent online shoppers in France 2010-2024, by age group
Share of people purchasing online in the last three months in France from 2015 to 2024, by age group
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Share of online shoppers in France 2010-2024, by study level

Share of online shoppers in France 2010-2024, by study level
Online purchase penetration in France from 2010 to 2024, by study level
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Share of online shoppers in France 2010-2024, by gender

Share of online shoppers in France 2010-2024, by gender
Online purchase penetration in France from 2010 to 2024, by gender
Channels
6
- Leading channels for product search in France 2024
- Shoppers searching for price and promotion info in France 2024, by channel
- Online and in-store purchase channels used by consumers in France 2025, by product
- Leading shopping channels for Black Friday purchases in France 2021-2024
- Share of consumers buying second-hand products online in France 2021-2025
- Key benefits of marketplace shopping in France 2024
Channels
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Leading channels for product search in France 2024

Leading channels for product search in France 2024
Preferred channels for pre-purchase product search in France in 2024
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Shoppers searching for price and promotion info in France 2024, by channel

Shoppers searching for price and promotion info in France 2024, by channel
Share of shoppers searching for information on prices and promotions in France in 2024, by channel
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Online and in-store purchase channels used by consumers in France 2025, by product

Online and in-store purchase channels used by consumers in France 2025, by product
Online and in-store purchase channels French consumers preferred in 2025
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Leading shopping channels for Black Friday purchases in France 2021-2024

Leading shopping channels for Black Friday purchases in France 2021-2024
Leading shopping channels for Black Friday purchases in France from 2021 to 2024
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Share of consumers buying second-hand products online in France 2021-2025

Share of consumers buying second-hand products online in France 2021-2025
Share of consumers purchasing second-hand products online in France from 2021 to 2025
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Key benefits of marketplace shopping in France 2024

Key benefits of marketplace shopping in France 2024
Main advantages of shopping on marketplaces in France in 2024
Shopping and checkout
7
- Online purchase frequency in France 2024
- Important factors to shopping again from an online retailer in France 2024
- Attitudes towards online shopping in France 2025
- Shoppers using click and collect in France 2021-2024
- Biggest e-commerce payment brands in France 2024
- Digital payment options French shoppers expect to find on e-commerce sites 2024
- Digital payment options Gen Z expects on French e-commerce sites 2024
Shopping and checkout
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Online purchase frequency in France 2024

Online purchase frequency in France 2024
Distribution of online buyers in France in 2024, by frequency
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Important factors to shopping again from an online retailer in France 2024

Important factors to shopping again from an online retailer in France 2024
Leading reasons to buy again from an online retailer in France in 2024
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Attitudes towards online shopping in France 2025

Attitudes towards online shopping in France 2025
Attitudes towards online shopping in France as of June 2025
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Shoppers using click and collect in France 2021-2024

Shoppers using click and collect in France 2021-2024
Share of shoppers using click and collect services in France from 2021 to 2024
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Biggest e-commerce payment brands in France 2024

Biggest e-commerce payment brands in France 2024
Biggest e-commerce payment brands in France as of December 2024
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Digital payment options French shoppers expect to find on e-commerce sites 2024

Digital payment options French shoppers expect to find on e-commerce sites 2024
Digital payment options shoppers expect to find on e-commerce websites in France in 2024
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Digital payment options Gen Z expects on French e-commerce sites 2024

Digital payment options Gen Z expects on French e-commerce sites 2024
Digital payment options Gen Z shoppers expect to find on e-commerce websites in France in 2024
AI features
5
- French consumers wanting AI-powered delivery tracking in 2025, by age
- French consumers wanting AI-powered personalization in 2025, by age
- French consumers wanting product availability info from AI tools 2025, by age
- Consumers concerned about use of personal data in AI-powered shopping in France 2025
- French shoppers concerned that AI-powered shopping makes human contact disappear 2025
AI features
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French consumers wanting AI-powered delivery tracking in 2025, by age

French consumers wanting AI-powered delivery tracking in 2025, by age
Share of consumers wishing for AI-powered delivery tracking in France in 2025, by age group
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French consumers wanting AI-powered personalization in 2025, by age

French consumers wanting AI-powered personalization in 2025, by age
Share of consumers wishing for AI-powered personalization in France in 2025, by age group
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French consumers wanting product availability info from AI tools 2025, by age

French consumers wanting product availability info from AI tools 2025, by age
Share of consumers wishing for AI tools to provide information on online product availability in real-time in France in 2025, by age group
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Consumers concerned about use of personal data in AI-powered shopping in France 2025

Consumers concerned about use of personal data in AI-powered shopping in France 2025
Share of consumers concerned that personal data is used excessively in AI-powered e-commerce in France in 2025, by age group
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French shoppers concerned that AI-powered shopping makes human contact disappear 2025

French shoppers concerned that AI-powered shopping makes human contact disappear 2025
Share of consumers concerned that AI-powered shopping makes human contact disappear in France in 2025, by age group
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