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Online shopping behavior in the United States

Statistics report about online shopping behavior in the United States

This report has been compiled to provide statistical information about online shopping behavior of consumers in the United States. It presents information on online shopping habits, main platforms and sellers, the role of Artificial Intelligence (AI) within e-commerce, and shopping events.

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Table of contents

Overview

5
  • Premium Statistic Quarterly e-commerce share in total U.S. retail sales 2010-2026
  • Premium Statistic Quarterly U.S. e-commerce retail sales 09-26
  • Premium Statistic Penetration rate of e-commerce in the United States 2017-2030
  • Premium Statistic Retail sales channel share in the United States 2020-2025
  • Premium Statistic ACSI - U.S. customer satisfaction with online retail as of 2026

Platforms and sellers

6
  • Premium Forecast Most popular online shops in the U.S. 2025
  • Premium Statistic Foreign countries where U.S. shoppers last bought online 2025
  • Premium Statistic Leading Chinese online marketplaces in the U.S. 2024
  • Premium Statistic Social commerce user purchase share in the United States by platform 2022-2024
  • Premium Statistic Number of U.S. social buyers 2023-2028
  • Basic Statistic ACSI - U.S. customer satisfaction with Amazon.com 2026

Online shopping behavior

9
  • Premium Forecast Attitudes towards online shopping in the U.S. 2025
  • Premium Statistic Share of internet users who made weekly online purchases in America 2025, by country
  • Premium Statistic Weekly online shopping activities of internet users in the United States 2025
  • Premium Forecast Sources of inspiration for new products in the U.S. 2025
  • Premium Forecast Sources of information about products in the U.S. 2025
  • Premium Forecast Most popular categories for online purchases in the U.S. 2025
  • Premium Statistic Online shoppers' willingness to pay extra for select attributes in the U.S. 2024
  • Premium Statistic Cart abandonment rate in the United States 2026
  • Premium Statistic Online buyers' sustainability preferences in the United States 2025

AI in online shopping

5
  • Premium Statistic Perceived impact of AI technologies on retail in the U.S. 2024
  • Premium Statistic Use of Gen AI in online shopping in the U.S. as of February 2025
  • Premium Statistic Buyers expecting GenAI to change online shopping in U.S. and UK 2024, by generation
  • Premium Statistic Online shoppers perceived impact of AI in customer service in the U.S. 2024
  • Premium Statistic Ways consumers will use AI tools for holiday shopping in the U.S. 2025

Shopping events

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  • Basic Statistic U.S. consumers' preferred types of retailers for holiday shopping 2024
  • Premium Statistic Products consumers plan to buy online on Cyber Week in the U.S. 2025
  • Premium Statistic Online consumers shopping during Cyber Week in the U.S. 2023-2024, by shopping day
  • Premium Statistic Reasons to spend more online during Cyber Week in the U.S. 2024
  • Basic Statistic Amount of online purchases on Black Friday in the U.S. in 2025, by generation
  • Premium Statistic Global online shoppers who trust Black Friday offers in 2025,by country
  • Premium Statistic Purchases planned on Amazon Prime Day in the U.S. 2025
  • Premium Statistic Reasons to purchase on Amazon Prime Days in the U.S. 2026
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