The share of people in France who purchased things online has grown since 2010, with a sharp increase in 2021. As of 2024, male consumers tended to shop more than female ones (**** against **** percent).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Insee. (November 24, 2024). Online purchase penetration in France from 2010 to 2024, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/427263/online-purchase-penetration-gender-france/
Insee. "Online purchase penetration in France from 2010 to 2024, by gender." Chart. November 24, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/427263/online-purchase-penetration-gender-france/
Insee. (2024). Online purchase penetration in France from 2010 to 2024, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/427263/online-purchase-penetration-gender-france/
Insee. "Online Purchase Penetration in France from 2010 to 2024, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Nov 2024, /statistics/427263/online-purchase-penetration-gender-france/
Insee, Online purchase penetration in France from 2010 to 2024, by gender ÌÇÐÄÆÆ½â°æ, /statistics/427263/online-purchase-penetration-gender-france/ (last visited July 29, 2026)
Online purchase penetration in France from 2010 to 2024, by gender [Graph], Insee, November 24, 2024. [Online]. Available: /statistics/427263/online-purchase-penetration-gender-france/