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Online shopping behavior in France

Statistics report on online shopping behavior in France

This report contains statistical data about digital shopping behavior in France. It dives into consumer habits when purchasing online, including user demographics and spending. The report also includes data on online channel preferences and most wanted AI-powered features.

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Table of contents

Overview

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  • Premium Statistic Average monthly visitors to leading e-commerce sites and apps France 2024
  • Premium Statistic Share of online purchases by age group in France 2015-2024
  • Basic Statistic Share of frequent online shoppers in France 2010-2024, by age group
  • Premium Statistic Share of online shoppers in France 2010-2024, by study level
  • Premium Statistic Share of online shoppers in France 2010-2024, by gender

Channels

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  • Premium Statistic Leading channels for product search in France 2024
  • Premium Statistic Shoppers searching for price and promotion info in France 2024, by channel
  • Premium Statistic Online and in-store purchase channels used by consumers in France 2025, by product
  • Premium Statistic Leading shopping channels for Black Friday purchases in France 2021-2024
  • Premium Statistic Share of consumers buying second-hand products online in France 2021-2025
  • Premium Statistic Key benefits of marketplace shopping in France 2024

Shopping and checkout

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  • Basic Statistic Online purchase frequency in France 2024
  • Premium Statistic Important factors to shopping again from an online retailer in France 2024
  • Premium Forecast Attitudes towards online shopping in France 2025
  • Premium Statistic Shoppers using click and collect in France 2021-2024
  • Premium Forecast Biggest e-commerce payment brands in France 2024
  • Premium Statistic Digital payment options French shoppers expect to find on e-commerce sites 2024
  • Premium Statistic Digital payment options Gen Z expects on French e-commerce sites 2024

AI features

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  • Premium Statistic French consumers wanting AI-powered delivery tracking in 2025, by age
  • Premium Statistic French consumers wanting AI-powered personalization in 2025, by age
  • Premium Statistic French consumers wanting product availability info from AI tools 2025, by age
  • Premium Statistic Consumers concerned about use of personal data in AI-powered shopping in France 2025
  • Premium Statistic French shoppers concerned that AI-powered shopping makes human contact disappear 2025
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