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Gen Z online shopping behavior in Italy

Statistics report on Gen Z online shopping behavior in Italy

This report provides statistical information about online shopping habits of Gen Z consumers in Italy. It presents a general overview on individuals belonging to the Generation Z. Moreover, the report investigates the shopping experience and purchase preferences of Gen Z shoppers.

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Table of contents

Overview

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  • Premium Statistic Age distribution of the population in Italy 2002-2026
  • Premium Statistic Average age of the population in Italy 2010-2026
  • Premium Statistic Italian population in 2026, by age group
  • Basic Statistic Age distribution of the population in Italy 2026, by macro-region
  • Basic Statistic Average age of the population in Italy 2026, by region

Omnichannel shopping

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  • Premium Statistic Consumers changing their behavior to trade down in Italy 2024, by generation
  • Premium Statistic Importance of ESG criteria among shoppers in Italy 2024, by age
  • Premium Statistic Gen Z shoppers using click and collect in Italy 2023, by frequency
  • Premium Statistic Consumers expecting seamless omnichannel shopping experience in Italy 2024
  • Premium Statistic Home delivery for in-store shopping in Italy 2024, by generation
  • Basic Statistic Pre-purchase habits of Gen Z grocery shoppers in Italy 2024

E-shopping

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  • Premium Statistic Gen Z favorite online stores in Italy 2025
  • Premium Statistic Gen Z shoppers using social media before purchasing online in Italy 2023
  • Premium Statistic Shoppers thinking AI improves the shopping experience in Italy 2024, by generation
  • Premium Statistic Preferences for human connection vs. automation in customer service in Italy 2023

Product preferences

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  • Premium Statistic Most searched online product categories among Gen Z in Italy 2024
  • Premium Statistic Gen Z online shopping in Italy 2025, by product category
  • Premium Statistic Product categories Gen Z online shoppers sent back the most in Italy 2025
  • Premium Statistic Online fashion habits of Gen Z consumers in Italy 2024
  • Premium Statistic E-shoppers of beauty products in Italy 2024, by generation and merchant type
  • Premium Statistic E-shoppers of health and personal care products in Italy 2024, by generation

E-commerce transactions

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  • Premium Statistic Favorite online payment methods of Gen Z in Italy 2023
  • Premium Statistic Distribution of online fraud reported in Italy 2024, by generation
  • Premium Statistic Average value of online fraud loss in Italy 2024, by generation
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