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Online purchase penetration in France from 2010 to 2024, by study level

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Source

Release date

November 2024

Region

France

Survey time period

2010 to 2024

Age group

15 years and older

Special properties

usage in the last three months

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Scope: people living in an ordinary household in France (including overseas departments and territories).

*CEP (Certificat d'études primaires): diploma awarded at the end of elementary primary education. It was discontinued in 1989.

**BEP (Brevet d'études professionnelles) and CAP (Certificat d'aptitude professionnelle): 2-year programs following lower secondary school. DNB (Diplôme national du brevet): national exam taken at the end of lower secondary school.

*** Baccalauréat: diploma taken at the end of the lycée (high school), which is required to pursue studies at the university.

Citation formats

Share of online shoppers in France 2010-2024, by study level

Published by
Yihan Ma,
Apr 15, 2025

In France, the share of higher education degree holders who bought things online was approximately ** percentage points higher than among Baccalauréat holders in 2010. 14 years later, the online purchase penetration has continued to evolve for all study levels and the gap between the mentioned two consumer groups has reduced. 

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