Julia Stoll
Research expert covering TV and video media
Media subscription economy in the United States - statistics & facts
In the ever-expanding world of digital subscriptions, consumers are navigating a complex landscape of choices, costs, and convenience. From streaming services to bundled packages, the average American now juggles an impressive 13 different entertainment sources. However, the abundance of options comes with a price, as consumers feel they're overspending on digital subscriptions, which leads to a natural next step – subscription cancellations. It is now that media providers need to address these concerns and respond with relevant strategies to avoid losing customers.
