Netflix recorded the highest share of single-lifetime subscribers, with almost ** percent of its users subscribing only once in the United States between 2020 and 2024. In contrast, only **** percent of its subscribers have signed up or more times. Other platforms, like Max and Apple TV+, had a significantly higher share of multi-lifetime subscribers, with around ** percent and ** percent, respectively. This indicates that while Netflix maintains strong subscriber loyalty, other platforms experience more frequent churn and re-subscriptions.
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Expert(s) (Todd Nicolini). (December 11, 2024). Share of video streaming customers subscribing multiple times in the United States between 2020 and September 2024, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1553577/subscription-frequency-streaming-platforms-us/
Expert(s) (Todd Nicolini). "Share of video streaming customers subscribing multiple times in the United States between 2020 and September 2024, by platform ." Chart. December 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1553577/subscription-frequency-streaming-platforms-us/
Expert(s) (Todd Nicolini). (2024). Share of video streaming customers subscribing multiple times in the United States between 2020 and September 2024, by platform . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1553577/subscription-frequency-streaming-platforms-us/
Expert(s) (Todd Nicolini). "Share of Video Streaming Customers Subscribing Multiple times in The United States between 2020 and September 2024, by Platform ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Dec 2024, /statistics/1553577/subscription-frequency-streaming-platforms-us/
Expert(s) (Todd Nicolini), Share of video streaming customers subscribing multiple times in the United States between 2020 and September 2024, by platform ÌÇÐÄÆƽâ°æ, /statistics/1553577/subscription-frequency-streaming-platforms-us/ (last visited July 15, 2026)
Share of video streaming customers subscribing multiple times in the United States between 2020 and September 2024, by platform [Graph], Expert(s) (Todd Nicolini), December 11, 2024. [Online]. Available: /statistics/1553577/subscription-frequency-streaming-platforms-us/
