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Media usage in the United States

Statistics report on media usage in the U.S.

This report has been compiled to provide statistical information about media use in the United States. The report includes consumption data on TV, radio, print media, music, and more, offering insights into frequency of use, consumer preferences, and habits.

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Table of contents

Overview

8
  • Premium Statistic Average weekly media use worldwide 2025, by medium
  • Premium Statistic Change in media consumption habits in the U.S. 2024-2025
  • Premium Statistic Average weekly media use in the U.S. 2025, by medium
  • Premium Forecast Most used media services in the U.S. 2025
  • Basic Statistic Trust in mass media among U.S. adults 2001-2025
  • Premium Statistic Main devices used for media and entertainment in the U.S. 2025, by age
  • Premium Statistic Average annual spending on media and entertainment in the U.S. 2022-2025, by age
  • Premium Statistic Annual share of spending on media and entertainment in the U.S. 2025, by age

TV

7
  • Premium Statistic Number of TV households in the U.S. 2000-2026
  • Premium Statistic Share of time spent watching TV and digital video in the U.S. 2020-2026
  • Premium Statistic Adults subscribing to cable in the U.S. 2024, by generation
  • Premium Statistic Share of cord-cutters/nevers in the U.S. 2014-2025
  • Premium Statistic U.S. TV consumption: daily viewing time 2009-2025, by age group
  • Premium Statistic Average TV viewing time United States 2009-2025, by ethnicity
  • Premium Statistic U.S. TV consumption: average viewing time 2009-2025, by gender

Online video

9
  • Premium Forecast OTT Video number of users in the United States 2017-2030
  • Premium Statistic Penetration rate of video-on-demand in the United States 2017-2030
  • Basic Statistic Most popular online video type in the U.S. 2025
  • Premium Statistic Daily time spent with video by U.S. adults 2023-2029, by device
  • Premium Statistic Canceling subscription and adding free ad-supported CTV services in the U.S. 2025
  • Premium Statistic Share of paid video streaming subscribers in the U.S. 2025, by age
  • Basic Statistic Main reasons why CTV users prefer streaming over traditional TV in the U.S. 2025
  • Premium Statistic Number of video streaming services canceled in the U.S. 2025, by age
  • Basic Statistic Most well-known video-on-demand brands in the United States 2025

Print

5
  • Premium Statistic Leading online news brands in the U.S. 2026
  • Premium Statistic Leading magazines U.S. H2 2024, by circulation
  • Premium Forecast Daily newspaper consumption by brand in the U.S. 2024
  • Premium Statistic U.S. daily time spent reading 2014-2024
  • Basic Statistic Recreational books: consumer expenditure in the U.S. 1999-2024

Radio

5
  • Premium Statistic Radio reach in the U.S. in 2025, by age and gender
  • Premium Statistic Radio reach in the U.S. in 2025, by time of day, gender, and age
  • Premium Statistic Distribution of U.S. radio formats audience in 2025, by age
  • Premium Statistic Share of weekly online radio listeners in the U.S. 2007-2026
  • Basic Statistic Leading online radio companies in the U.S. 2026, by active sessions

Music and podcasts

7
  • Basic Statistic Annual spending on music in the U.S. 2025, by type
  • Premium Statistic Platforms seen as superior for music listening in the U.S. 2025
  • Premium Statistic Popular online music brands in the U.S. 2026
  • Premium Statistic Paid streaming music subscribers in the U.S. 2014-2025
  • Premium Statistic Monthly podcast consumption in the United States 2021-2026, by gender
  • Premium Statistic Share of people who listen to podcasts monthly in the U.S. 2020-2026, by age group
  • Premium Statistic Leading podcast publishers in the U.S. 2026, by monthly unique audience

Internet & social media

7
  • Basic Statistic Number of internet users in the United States 2000-2050
  • Basic Statistic Number of social media users in the United States 2000-2040
  • Basic Statistic U.S. internet usage penetration 2025, by age group
  • Basic Statistic U.S. Gen Z and general population common online activities 2025
  • Premium Statistic U.S. Facebook users 2025, by age and gender
  • Premium Statistic U.S. Instagram users 2026, by age group
  • Premium Statistic TikTok users in the U.S. 2025, by generation

Gaming

7
  • Premium Forecast Users in the video games segment in the United States 2017-2031
  • Basic Statistic U.S. video gaming audiences 2006-2026, by gender
  • Basic Forecast Video gamers in the United States 2025, by age
  • Basic Statistic Distribution of video gamers U.S. 2025, by engagement
  • Premium Statistic Consumer spending on video game content in the U.S. 2010-2025
  • Premium Forecast Weekly gaming hours of adults in the U.S. 2025
  • Premium Statistic Preferred video game devices in the U.S. 2026
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